A CURL STORY: OUR BEAUTIFUL TEXTURES LOOKBOOK
SAVANNAH, Ga., Oct. 23, 2014 /PRNewswire/ — The radiant colors, burnished sunshine and cooler temperatures of fall mark a new season of inspiration for fashion and beauty for women across the country. In celebration of the season, Beautiful Textures™, the leading hair care innovator for women of color with curly, coily or kinky hair, is launching a nationwide campaign inviting women everywhere to fall in love with their hair. Through the Fall in Love with Your Hair campaign, Beautiful Textures is enabling women to experience their premium quality, affordably priced line of moisturizing shampoos, conditioners, treatments and styling aids while unveiling the season’s most alluring hair styles. A major highlight of the campaign is the unveiling of a digital look book featuring celebrated vlogger Chime Edwards. Entitled A Curl Story, the Beautiful Textures fall digital look book showcases six hairstyles for women with textured hair, including new takes on the classic up-do and ponytail, a curl story: our beautiful textures lookbook [vimeo.com/108873012].
Beautiful Textures Fall in Love with Your Hair is launching with a five-city sampling tour that kicked off in Atlanta on October 21 with additional stops scheduled in Houston (October 23), New Orleans (October 26), Chicago (October 28) and Cleveland (October 31). For times and locations, please visit www.BeautifulTextures.com.
On each stop of the Fall in Love with Your Hair tour, nearly 300 curlfriends will gather for a full beauty immersion, discussing the latest natural hair trends and healthy hair tips for the winter months ahead. Guests will have the opportunity to meet with and hear the latest from a stellar panel of hair experts while taking part in live hair demonstrations and hands-on style stations. Among the key products to be sampled are:
- Curl Definer Mousse® – Restores shine and body while softening and defining curls without build-up
- Curl Definer Styling Custard® – Frizz taming, non-flaking hold and curl separation manageability
- Moisture Butter Whipped Curl Creme® –Revives softness and bounce
- Curl Control Defining Pudding® – Smooths and defines styles every day with ease
- Rapid Repair Deep Conditioner® – Helps control damage and adds brilliant shine